“Everything needs a soul-at least everything that’s supposed to have meaning.” This is one of the guiding principles for the SKODA Design team and the jumping-off point for Driven by Design, which takes the reader on an exciting and emotional journey into the DNA of the Czech auto manufacturer. Since its founding over 120 years ago, the company has successfully captured the spirit of every era while simultaneously creating vehicles of timeless beauty throughout its long, rich history.

Driven by Design provides thrilling insights into the vehicle design and development process. We will look over the designer’s shoulders during the crowning moments of their long journey from a vision to a finished product, from idea to ideal: inspiration, sketch, sculpture. The bar is set high-to create cars with character that appeal to all five senses. This aspiration has been perfectly realised in the new KODIAQ SUV, a vehicle that combines breathtaking design, functionality, and comfort while remaining decidedly and distinctively a SKODA. Thanks to Driven by Design, we know how such masterpieces are made.