Книга Shockvertising. Miquel Abellan (english)

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Книга Shockvertising. Miquel Abellan (english)

Цена: 1050 грн.

Цена: 1000 грн.

Автор: Miquel Abellan
Издательство: Monsa
Язык: Английский
Год издания: 2013
Формат: 212 х 252 мм
Количество страниц: 208

Нет в наличии

Артикул: 9788415829102 Категории: , Product ID: 45147

This is a fantastic visual guide to some of the finest impact oriented advertising from around the world. In the world of advertising, impact is paramount. Visual impact, emotional impact, environmental impact. In order to be noticed, an ad must stand out, it must be unique and visible in a world of others stimuli clamouring for our attention. Once an ad has caught our attention it must then also the desired emotion – surprise, intrigue, happiness. Finally, and possibly the hardest part of creating a successful advertising campaign, the ad must leave the viewer with the desired message. Shockvertising brings together a collection of some of the most innovative and exciting adverts by firms from around the world – from Paris to New York, Madrid to Bangkok.

Вес 0.93 kg
Габариты 252 × 212 × 19.05 mm
Автор

Miquel Abellan

Видавництво

Monsa

Мова

Рік видання

2013

Кількість сторінок

208

Ілюстрації

Цветные

Формат

212 х 252 мм

Папір

офсетная

ISBN

9788415829102

Штрихкод

9788415829102

Палітурка

твердый