This is a fantastic visual guide to some of the finest impact oriented advertising from around the world. In the world of advertising, impact is paramount. Visual impact, emotional impact, environmental impact. In order to be noticed, an ad must stand out, it must be unique and visible in a world of others stimuli clamouring for our attention. Once an ad has caught our attention it must then also the desired emotion – surprise, intrigue, happiness. Finally, and possibly the hardest part of creating a successful advertising campaign, the ad must leave the viewer with the desired message. Shockvertising brings together a collection of some of the most innovative and exciting adverts by firms from around the world – from Paris to New York, Madrid to Bangkok.
Книга Shockvertising. Miquel Abellan (english)
Цена: 1050 грн.
Цена: 1000 грн.
Автор: Miquel Abellan
Издательство: Monsa
Язык: Английский
Год издания: 2013
Формат: 212 х 252 мм
Количество страниц: 208
Нет в наличии
Вес | 0.93 kg |
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Габариты | 252 × 212 × 19.05 mm |
Автор | Miquel Abellan |
Видавництво | Monsa |
Мова | |
Рік видання | 2013 |
Кількість сторінок | 208 |
Ілюстрації | Цветные |
Формат | 212 х 252 мм |
Папір | офсетная |
ISBN | 9788415829102 |
Штрихкод | 9788415829102 |
Палітурка | твердый |