Книга The Worm. Richard Danne, Designed by Order, Preface by Jesse Reed, Preface by Hamish Smyth (english)

Акція

Книга The Worm. Richard Danne, Designed by Order, Preface by Jesse Reed, Preface by Hamish Smyth (english)

Цена: 3000 грн.

Цена: 2850 грн.

Автор: Richard Danne, Designed by Order, Preface by Jesse Reed, Preface by Hamish Smyth
Издательство: Standards Manual
Язык: Английский
Год издания: 2020
Формат: 194 х 298 мм
Количество страниц: 248

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Артикул: 9780578701080 Категории: , Product ID: 39359

The original NASA insignia is one of the most powerful symbols in the world. A bold, patriotic red chevron wing piercing a blue sphere, representing a planet, with white stars, and an orbiting spacecraft. Today, we know it as “the meatball.” However, with 1970’s technology, it was a difficult icon to reproduce, print, and many people considered it a complicated metaphor in what was considered, then, a modern aerospace era.

Enter a cleaner, sleeker design born of the Federal Design Improvement Program and officially introduced in 1975. It featured a simple, red unique type style of the word NASA. The world knew it as “the worm.” Created by the firm of Danne & Blackburn, the logo was honoured in 1984 by President Reagan for its simplistic, yet innovative design. NASA was able to thrive with multiple graphic designs. There was a place for both “the meatball” and “the worm”. However, in 1992, the 1970s brand was retired – except on clothing and other souvenir items – in favour of the original late 1950s graphic.

Until today. “The worm” is back and just in time to mark the return of human spaceflight on American rockets from American soil. The retro, modern design of the agency’s logo will help capture the excitement of a new, modern era of human spaceflight on the side of the Falcon 9 launch vehicle that will ferry astronauts to the International Space Station as part of the Demo-2 flight, now scheduled for May 2020.

Вес 1.78 kg
Габариты 298 × 194 × 37 mm
Автор

Designed by Order, Preface by Hamish Smyth, Preface by Jesse Reed, Richard Danne

Видавництво

Standards Manual

Мова

Рік видання

2020

Кількість сторінок

248

Ілюстрації

Цветные

Формат

194 х 298 мм

Папір

Мелированный

ISBN

9780578701080

Штрихкод

9780578701080

Палітурка

твердый