The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.Table of ContentsIntroduction Types of Supergraphics Corporate Projects Wayfinding Projects Retail Projects Cultural Projects Civic Projects List of Contributors
- Не можна додати "Книга Кради як митець. Креативні "фішки", про які тобі ніхто не розповість. Клеон О. (українською мовою)" до кошика, оскільки товар відсутній в наявності.
- Не можна додати "Книга Кради як митець. Креативні "фішки", про які тобі ніхто не розповість. Клеон О. (українською мовою)" до кошика, оскільки товар відсутній в наявності.
Книга The Field Guide to Supergraphics: Graphics in the Urban Environme. Sean Adams (english)
Цена: 950 грн.
Цена: 905 грн.
Автор: Sean Adams
Издательство: Thames & Hudson
Язык: Английский
Год издания: 2018
Формат: 150 × 200 × 30 мм
Количество страниц: 384
В наличии
Вес | 0.89 kg |
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Габариты | 200 × 150 × 30 mm |
Автор | Sean Adams |
Видавництво | |
Мова | |
Рік видання | 2018 |
Кількість сторінок | 384 |
Ілюстрації | Цветные |
Формат | 150 × 200 × 30 мм |
Папір | офсетная |
ISBN | 9780500021347 |
Штрихкод | 9780500021347 |
Палітурка | твердый |