Книга EPA Graphic Standards System. Jesse Reed, Hamish Smyth (english)

Акция

Книга EPA Graphic Standards System. Jesse Reed, Hamish Smyth (english)

Ціна: 3675 грн.

Ціна: 3491 грн.

Автор: Jesse Reed, Hamish Smyth
Видавництво: Standards Manual
Мова: Англійська
Рік видання: 2017
Формат: 250 х 300 мм
Кількість сторінок: 228

В наявності

Артикул: 9780692878309 Категорії: , Product ID: 38867

In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA’s top priorities was consolidating numerous state offices to more efficiently carry out its goal of “working for a cleaner, healthier environment for the American people.”

But there was one area in which the EPA–like many government agencies of the time–was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch.

In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System.

Forty years later, Jesse Reed & Hamish Smyth–creators of the NYCTA and NASA Graphics Standards Manual reissues–have partnered with CGH and AIGA, the US’s oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.

Вага 1.86 kg
Розміри 250 × 300 × 33 mm
Автор

Hamish Smyth, Jesse Reed

Видавництво

Standards Manual

Мова

Англійська

Рік видання

2017

Кількість сторінок

228

Ілюстрації

Кольорові

Формат

250 х 300 мм

Папір

Крейдований

ISBN

9780692878309

Штрихкод

9780692878309

Палітурка

тверда