Книга Logo Modernism. Jens Müller (english)

Книга Logo Modernism. Jens Müller (english)

Ціна: 3100 грн.

В наявності

Артикул: 9783836545303 Категорії: , , , Product ID: 37128

Brand new: An unprecedented catalog of modern trademarks

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

Вага 3.6 kg
Розміри 300 × 200 mm
Назва

Книга Logo Modernism. Jens Müller (english)

Автор

Jens Müller

Видавництво

Taschen

Мова

Рік видання

2015

Кількість сторінок

432

Ілюстрації

кольорові

Формат

200 х 300 мм

Папір

Крейдований

ISBN

9783836545303

Штрихкод

9783836545303

Палітурка

тверда